Case Study
Marketing & Tech Platform App
About Project
A Finnish startup, provides a privacy-first consumer data platform with a unique consent management framework.
Client Requirement:
They cater to some of the largest media and tech companies in the Nordics, along with over 100 medium and small businesses, ensuring strict adherence to privacy principles while helping marketers create unique customer profiles.
As a Google Certified Solution, our client required assistance in developing their MVP. They needed technical expertise in .NET for product development and customer support, aiming to transition from a conceptual idea to a fully operational business.
Domain: Marketing & Tech
Tech Stack
Server side
Client side (Web)
Key Challenges and Opportunities
- Small team needing to scale quickly.
- Ensure continuity and stability with a growing customer base of over 200 companies.
- Maintain and update the tech stack without performance degradation.
- Provide unique identifiers for visitors while managing data securely.
- Optimize platform performance to be lightweight and efficient.
Our solutions
- Developed a lightweight, performant solution using pure JavaScript.
- Built scalable APIs in ASP.NET Core for secure and efficient backend operations.
- Integrated serverless functionalities to optimize resource management.
- Employed Azure for DevOps, using relational databases, Microsoft Cosmos DB, and Redis Cache.
- Created a system for quick and persistent visitor identification with a latency of 200 milliseconds.
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